Deep ploughing into high-end vehicle oil, British ABC lubricating oil combinatio

Since the outbreak of Xinguan epidemic, the global economy has been seriously impacted. The lubricating oil market has entered a downturn, and the lubricant manufacturers and store operators are facing certain tests. In this context, ABC lubricants in the UK delivered a good performance - the latest business statement shows that the sales in China exceeded the expected target in the first half of the year, exceeding the sales target. For the Chinese market, the popularity of ABC lubricants in the UK is still slightly insufficient. How did they achieve growth against the trend in a bad environment?

Based on Britain, focusing on the world and focusing on China

ABC lubricating oil is produced by ABC Petrochemical Co., Ltd. ABC, founded in 1953, is one of the manufacturers of lubricants and automotive horizontal products. It is engaged in the research, development and sales of lubricants. The products cover hundreds of varieties of automobile lubricating oil, gearbox oil, grease, antifreeze, brake fluid, etc., which can provide comprehensive and efficient lubrication maintenance scheme for vehicles and equipment.

More than 60 years of successful development has given AB group a keen market sense. In product research and development, marketing promotion, market control and other areas accumulated rich experience. In recent years, with the gradual rise of China's automobile market, automobile culture has become more and more mature, and the scale and growth rate of automobile industry have reached an unprecedented scale. Therefore, more and more lubricating oil companies are targeting the Chinese market, and ABC in the UK is no exception. Under the premise of ensuring steady growth of the UK market, ABC lubricants in the UK will focus its global strategy on China.

In order to better serve customers in China, in 2019, ABC and Hangzhou (China) three good Automobile Service Group Co., Ltd. set up a mainland China market operation center and set up a professional market team. The core members of the team have rich experience. Aiming at the market positioning of "precision oil", ABC lubricating oil in UK has formulated a series of perfect brand promotion and market development plans, and strictly implemented the promotion. This is closely related to the good market performance of ABC lubricants.

Adhere to high requirements, select high quality dealers carefully

Since its establishment, ABC Group has strict quality requirements for its products. ABC is committed to providing customers with high-quality products and reliable and timely service with the most advanced technology since the launch of lubricant business. Focus on the high-end automotive oil market, adhere to the production of high-quality good oil. Through the detailed research on the working state of the engine under different vehicle types and driving environment, the concept of "precise oil use" is put forward by ABC lubricating oil, which provides more scientific and detailed protection for the engine.

Due to the high requirements for product quality and service, ABC lubricants in UK are more cautious in choosing distributors. ABC lubricating oil in UK has a set of strict screening standards. In order to ensure the company's focus on each partner, guarantee the profit margin of dealers, and ensure the professionalism and continuity of terminal store service, there are certain requirements for the strength and quantity of distributors.

Always put customer and market demand first. At present, ABC lubricants in UK are striding forward with excellent product quality and excellent service experience. With the implementation of the brand promotion plan, ABC marketing team is gradually shortening the distance between the brand and users, strengthening the connection between products and users, helping terminal stores improve customer experience, so as to achieve a win-win situation between the brand and dealers.